ANICORN WATCH – concept product design & visualization
ANICORN Watch redesign inspired by SONIC from the video game from "SEGA"
Product: ANICORN x SEGA
Brand: ANICORN
website: www.anicorn-watches.com
Inspiration: SONIC (SEGA)
Software Used: Blender (3D modeling & rendering), Photoshop (post-processing & final adjustments).
Concept & Inspiration
SONIC AND SHADOW
My inspiration came from Anicorn Watches, known for their futuristic, minimalist timepieces, and their past collaboration with SEGA, where they designed a limited-edition Mega Drive watch. I wanted to expand on that idea, imagining a Sonic vs. Shadow edition, where each watch reflects the personality and aesthetics of these iconic characters.
The challenge was to make a gaming-inspired watch feel premium and realistic, suitable for collectors and luxury enthusiasts.
Thought Process
Choosing Sonic and Shadow as the main themes for this project meant the colors had to feel true to their personalities and brand identities.
Sonic Edition – Blue & Silver
The deep blue accents symbolize his iconic fur color and SEGA’s branding. The typography and digital display mirror classic 16-bit era fonts, reinforcing the retro gaming connection.
Shadow Edition – Black & Red
the metallic red elements reference his signature hover shoes and energy-fueled attacks. The deep red glow subtly represents his association with chaos energy.
Both watches share a 16-bit-inspired time display as a direct tribute to SEGA Mega Drive/Genesis gaming history, making them feel both modern and nostalgic.
Execution & Approach
I experimented with studio lighting, cinematic storytelling, and animation to bring the concept to life in a luxury product setting.
Branding and Visual identity.
High-contrast product shots, Engraved typography and watch-back details that add realism and authenticity, Cinematic lighting & macro photography techniques.
Cinematic Renders
experimented with both studio lighting and environmental compositions, placing the watches in realistic product advertisement settings.
More Renders and Design Usage
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